Client Terms & Conditions
Last updated: 19 August 2026
These Client Terms & Conditions ("Terms") apply to services provided by Articulory Studio, operated by Athena Ang, sole trader, ABN 35 685 883 779 ("Articulory", "we", "us" or "our").
By accepting a proposal, statement of work, service confirmation or payment request that refers to these Terms, you ("Client", "you" or "your") agree to these Terms. Your accepted proposal, service confirmation or statement of work, together with these Terms, forms the agreement between you and Articulory.
If there is an inconsistency between these Terms and a specific written proposal or statement of work, the specific terms of that proposal or statement of work will apply to the extent of the inconsistency.
1. Our Services
Articulory provides commercial planning, campaign development, creative direction, design, customer experience and related creative and strategic services.
The exact services, deliverables, fees, timing and any specific conditions for your engagement will be set out in your proposal, service confirmation or statement of work.
Unless expressly included in the agreed scope, a service or deliverable is not included.
2. Our Core Services
Commercial Masterplan
Our Commercial Masterplan service may include:
business and commercial priorities;
campaigns, launches and key moments;
content and customer touchpoints;
partnerships and external opportunities;
timing and sequencing;
suggested KPIs;
Commercial Planning Workbook;
planning session;
usable 12-month Commercial Calendar;
final Commercial Masterplan;
presentation and agreed refinement; and
Handover + Use Guide.
The standard service is designed for one business or brand.
Businesses involving multiple brands, substantially different markets or more complex planning requirements may require a separately agreed scope and fee.
Indicative delivery is approximately 2-3 weeks, subject to timely Client participation, information, approvals and feedback.
Campaign Activation
Campaign Activation provides creative development and execution for an agreed campaign.
The standard scope may include:
campaign direction
initial creative concepts
messaging and copy direction
development of the selected creative direction
final artwork for up to five agreed campaign applications.
The applications will be agreed before production begins.
Specialist production, complex websites, video production, photography, printing, media buying, development,extensive copywriting or requirements outside the agreed applications are separately scoped unless expressly included.
Creative Partnership
Creative Partnership provides ongoing access to Articulory's commercial and creative capability for the agreed term.
Our working model is:
One priority at a time. All month long.
The Client may maintain a running list of requested work. Articulory will work with the Client to prioritise that list and progress one active priority at a time.
A "priority" does not necessarily mean one individual graphic or file. A priority may be an agreed project, campaign, task or related body of work. Its reasonable scope will be agreed before work begins.
Creative Partnership provides ongoing creative capacity rather than a guaranteed number of deliverables.
Output will vary according to the complexity, scale, feedback requirements and nature of the work requested.
Large, specialist or unusually complex projects may require separate scoping and fees. We will tell you before undertaking separately chargeable work.
3. Proposals and Scope
Before an engagement begins, Articulory will confirm the agreed service, scope and fee in writing.
The Client is responsible for reviewing the scope and notifying Articulory of anything they believe is missing before
accepting it.
Requests outside the agreed scope may:
replace or reprioritise other work;
affect the project timeline; or
require an additional quote.
Articulory will not knowingly incur a separately chargeable fee without first communicating it to the Client.
4. Fees and GST
All fees are quoted in Australian dollars (AUD) unless otherwise stated.
Where Australian GST is legally applicable, GST will be added to the quoted fee.
The applicable fee and payment schedule will be confirmed before the engagement begins.
Articulory Studio - Client Terms & Conditions Page 3
Articulory may change its published prices from time to time. Changes to published pricing do not alter an already accepted engagement unless agreed with the Client or expressly provided for in an ongoing agreement.
5. Payment
Project work
Unless otherwise agreed in writing, project-based services such as Commercial Masterplan and Campaign
Activation require:
50% before commencement 50% before final handover
The first payment reserves the agreed project commencement and authorises Articulory to begin the engagement.
Final editable, production-ready or high-resolution deliverables may be withheld until all amounts due for the project have been paid.
Creative Partnership
Creative Partnership fees are payable monthly in advance.
The first month's payment is required before commencement.
Subsequent payments may be collected automatically using the Client's authorised payment method.
Payment processing
Payments may be processed through third-party payment providers such as Stripe.
The Client authorises applicable charges according to the payment arrangement they have accepted.
6. Overdue Payments
If an amount becomes overdue, Articulory may pause work until payment is received.
Any resulting delay may affect previously estimated delivery dates or allocated capacity.
If an invoice remains unpaid, Articulory may suspend or terminate the engagement after giving reasonable written notice.
Articulory will not charge undisclosed late fees.
7. Client Responsibilities
Good work depends on timely collaboration.
The Client agrees to:
provide accurate and reasonably complete information;
supply requested materials and access;
nominate an appropriate decision-maker;
provide consolidated feedback where reasonably possible;
respond within agreed timeframes;
review work carefully before approval; and
ensure materials supplied to Articulory can lawfully be used.
Articulory may reasonably rely on information supplied by the Client.
8. Client Delays
Project timing assumes that the Client provides information, feedback and approvals when reasonably required.
If the Client delays a project, the delivery schedule may move accordingly.
Articulory Studio - Client Terms & Conditions Page 4
Where a project has been inactive because of the Client for 30 days or more, Articulory may reschedule the remaining work according to current studio capacity.
If a project remains inactive for 60 days or more, Articulory may propose closing the project and separately scheduling any remaining work.
We will communicate with the Client before doing so.
9. Revisions and Approvals
Revisions included in an engagement will be described in the agreed scope.
A revision means a reasonable refinement to an agreed direction. It does not mean restarting the project with a substantially different brief, strategy or creative direction. Material changes to the:
brief;
strategy;
audience;
campaign;
deliverables;
selected creative direction; or
previously approved work
may require additional scope, time and fees.
Once the Client approves work, Articulory may rely on that approval when proceeding to the next stage.
Changes requested after approval may be treated as additional work.
10. Cancellation of Project Work
A Client may cancel a project by giving Articulory written notice.
If cancellation occurs before work begins, Articulory will refund amounts paid less any reasonable costs already incurred or non-refundable third-party commitments made specifically for the project.
If cancellation occurs after work has begun, the Client remains responsible for:
the reasonable value of work performed up to the cancellation date; and
approved or unavoidable project costs incurred up to that date.
If the amount already paid exceeds those amounts, the remaining balance will be refunded.
If the amount already paid is insufficient to cover them, Articulory may invoice the difference.
Nothing in this clause limits any right or remedy that cannot legally be excluded.
11. Refunds and Australian Consumer Law
Articulory does not provide refunds merely because a Client changes their mind after services have been properly performed or work has been undertaken in accordance with the agreed engagement. However, nothing in these Terms excludes, restricts or modifies any consumer guarantee, right or remedy that cannot lawfully be excluded. Where required by law, Articulory will provide the applicable remedy.
12. Creative Partnership Term
Creative Partnership is offered for the minimum term stated in the accepted proposal or service confirmation.
Articulory Studio - Client Terms & Conditions Page 5
Standard options may include:
3-month Partnership or 12-month Partnership
The Client is committing to the agreed Partnership term rather than purchasing individual monthly projects.
Commencement and end dates will be confirmed before the Partnership begins.
13. Creative Partnership Capacity
Creative Partnership provides the Client with access to reserved Articulory capacity during the engagement.
Because the service reserves ongoing studio capacity:
requests are prioritised collaboratively;
Articulory progresses one active priority at a time;
completion time varies according to complexity;
Client delays and slow approvals can reduce work completed during a month; and
unused capacity does not automatically roll over into future months.
Articulory will manage workload reasonably and communicate if a request is materially larger than normal Partnership capacity.
Creative Partnership is not an employment, labour-hire or unlimited-output arrangement.
14. Creative Partnership Pauses
3-month Partnership
The standard 3-month Partnership does not include a planned pause.
Articulory may nevertheless agree to a pause in exceptional circumstances.
12-month Partnership
A 12-month Partnership includes one pause of up to 30 consecutive days during the term.
The Client should request the pause at least 14 days in advance, where reasonably possible.
During an agreed pause:
active work stops;
the corresponding payment schedule is adjusted as agreed; and
the Partnership end date moves by the equivalent pause period.
Unused pause time has no cash value and cannot be converted into additional services.
Additional pauses may be considered by agreement.
15. Ending a Creative Partnership Early
Either party may terminate an engagement immediately where the other party commits a serious breach that cannot reasonably be remedied. Where a breach can reasonably be remedied, the affected party should ordinarily provide written notice and a reasonable opportunity to remedy it.
If the Client wishes to end a Partnership early for convenience, Articulory and the Client will work toward an orderly conclusion.
The Client remains responsible for the reasonable value of services already provided, reserved capacity already committed and approved or unavoidable third-party costs incurred as a result of the engagement.
Articulory will not impose an arbitrary penalty unrelated to the reasonable impact of early termination.
16. Articulory Credit
Where expressly included with an eligible service, the Client may receive an AUD $500 Articulory Credit.
For the Commercial Masterplan, the credit may be applied toward:
an eligible subsequent Campaign Activation; or
the first month of Creative Partnership.
For Campaign Activation, the credit may be applied toward the first month of an eligible Creative Partnership. Unless otherwise agreed:
the subsequent engagement must be confirmed within 60 days of completion of the original project;
the credit is applied to the subsequent eligible service;
the credit cannot be redeemed for cash;
it cannot be transferred to another person or business;
it cannot be retrospectively applied to completed work; and
only one Articulory Credit may be applied to an engagement.
Applicable statutory rights are not affected.
17. Intellectual Property
Client materials
The Client retains ownership of intellectual property and materials they provide to Articulory.
The Client grants Articulory permission to use those materials as reasonably necessary to perform the engagement.
The Client confirms that they have the necessary rights and permissions for Articulory to use materials they supply.
Final bespoke deliverables
Once all amounts due for the relevant engagement have been paid in full, Articulory assigns to the Client the copyright Articulory owns in the final bespoke deliverables created specifically for the Client and identified as final deliverables in the agreed scope, to the extent that those rights are capable of assignment. This may include final approved campaign artwork, bespoke design assets, original copy and other original creative deliverables specifically created for the Client.
This transfer does not include Articulory background intellectual property or third-party materials described below.
What Articulory retains
Articulory retains ownership of its:
pre-existing intellectual property;
methods and processes;
frameworks and systems;
templates and tools;
know-how;
internal working documents;
working/source files unless expressly included in the agreed scope;
drafts;
unused or rejected concepts;
preliminary creative directions; and
materials developed independently of the Client engagement.
Where Articulory-owned background material is incorporated into a final deliverable, Articulory grants the Client a perpetual, worldwide, royalty-free licence to use that material as incorporated into the final deliverable for the Client's business purposes.
Third-party materials
Ownership does not transfer in third-party materials Articulory does not own, including stock assets, fonts, software, music, templates, plugins and other licensed materials. Those materials remain subject to their applicable licences and terms.
AI-assisted materials
Where final work incorporates AI-assisted or AI-generated material, rights in that material may be subject to applicable law and the terms of the relevant provider.
Articulory does not represent that copyright or exclusive rights will necessarily exist in every AI-generated element.
Where AI-assisted material forms part of final Client work, Articulory will use reasonable professional judgement in its selection, adaptation and integration.
Portfolio rights
Transfer of ownership in final bespoke deliverables does not prevent Articulory from displaying publicly released final work in accordance with section 22, Portfolio and Case Studies.
18. Third-Party Materials
Some work may incorporate third-party assets or services such as:
typefaces;
stock photography;
stock video;
music;
software;
plugins;
templates;
platforms;
AI services; or
licensed creative assets.
Those materials remain subject to their respective licences and terms.
Articulory cannot transfer rights that it does not own.
Where the Client needs to purchase or maintain a licence directly, Articulory will advise the Client where reasonably practicable.
19. AI-Assisted Work
Articulory may use artificial intelligence and AI-assisted tools as part of its professional workflow, including for:
research support;
ideation;
concept development;
writing assistance;
visual exploration;
image generation and editing;
summarisation;
production assistance; and
administrative tasks.
AI is used as a tool within Articulory's creative process, not as a substitute for professional judgement.
Articulory will exercise reasonable human oversight over final work delivered to the Client.
We will take reasonable care when handling Client information through AI tools and will not knowingly input sensitive or highly confidential Client information into publicly available generative AI tools without an appropriate basis or Client agreement.
Because AI-generated outputs can have limitations relating to accuracy, originality and intellectual property, AI-assisted material may require human review, adaptation or verification before final use.
20. Recording and Transcription
Articulory may propose recording or transcribing meetings where doing so assists with accurate project documentation, planning or note-taking.
Participants will be notified before recording begins and consent will be obtained where required.
A participant may ask that a meeting not be recorded.
Recordings and transcripts will be handled in accordance with Articulory's Privacy Policy and used for legitimate project or business purposes.
21. Confidentiality
Each party agrees to take reasonable steps to protect confidential information received from the other.
Confidential information may include:
business plans;
financial information;
commercial strategies;
customer information;
unpublished campaigns;
pricing;
product information;
trade secrets; and
other information reasonably understood to be confidential.
This obligation does not apply to information that:
is already public through no breach of these Terms;
was lawfully known before disclosure;
is received lawfully from another source;
is independently developed; or
must be disclosed by law.
These confidentiality obligations continue after the engagement ends.
22. Portfolio and Case Studies
Unless otherwise agreed, after work has been publicly launched or released, Articulory may identify the Client
and display final public-facing work in:
Articulory's website;
portfolio;
social media;
presentations;
award submissions; and
business-development materials.
Articulory will not knowingly publish confidential commercial information merely because it worked on the engagement.
If an engagement is confidential or subject to an embargo, the Client should tell Articulory in writing before commencement or before disclosing the relevant confidential information. Where appropriate, the parties may agree that work remains confidential.
23. Subcontractors and Collaborators
Articulory may engage appropriately selected contractors, freelancers, specialists or collaborators to assist with delivery.
Articulory remains responsible for managing its engagement with the Client.
Articulory will take reasonable steps to ensure people working on Client projects appropriately protect confidential information.
Where a contractor creates material intended to form part of a final bespoke deliverable, Articulory will take reasonable steps to obtain the rights necessary to provide the agreed rights to the Client.
24. Third-Party Suppliers and Costs
External costs are not included unless expressly stated. These may include:
printing;
photography;
videography;
talent;
travel;
advertising and media spend;
web development;
hosting;
paid fonts;
stock assets;
software;
fabrication;
production; and
specialist consultants.
Where reasonably practicable, material third-party costs requiring Client payment will be approved before being incurred.
Third-party providers operate under their own terms, availability and service conditions.
25. Client Approval and Accuracy
The Client is responsible for checking final work before publication, manufacture or distribution, including:
factual accuracy;
names;
prices;
dates;
product information;
legal or regulatory claims;
contact information; and
other Client-specific information
Articulory will exercise reasonable care and skill, but Client approval confirms that the Client has reviewed the work for final use.
26. Commercial Results
Articulory provides professional planning, strategic and creative services.
Articulory does not guarantee a particular commercial result, including:
sales;
revenue;
profit;
customer acquisition;
conversion;
engagement;
follower growth;
media performance; or
return on investment.
Commercial performance depends on many factors outside Articulory's control, including Client execution, market conditions, pricing, media spend, operations, competition and customer behaviour.
Where Articulory recommends KPIs, projections, priorities or opportunities, they are intended to support businessdecision-making rather than guarantee results.
27. Professional Standard
Articulory will perform its services with reasonable care and skill.
Nothing in these Terms excludes, restricts or modifies any statutory guarantee, right or remedy that cannot lawfully be excluded.
28. Liability
To the maximum extent permitted by law, neither party will be liable to the other for indirect or consequential loss that was not reasonably foreseeable as a result of the relevant breach or failure.
Nothing in these Terms excludes, restricts or modifies liability, consumer guarantees or remedies where doing so would be unlawful.
Where applicable law permits a remedy or liability relating to services to be limited, any limitation will apply only to the extent permitted by that law.
29. Events Outside Our Reasonable Control
Neither party is responsible for delay caused by circumstances genuinely outside their reasonable control.
These may include serious illness, natural disaster, widespread infrastructure or technology failure, government restrictions or other major disruptive events.
The affected party should communicate the circumstances as soon as reasonably practicable.
The parties will work reasonably to reschedule or adjust the engagement.
30. Disputes
If a disagreement arises, both parties agree to first try to resolve it directly and in good faith.
A party should provide written details of the issue and allow the other party a reasonable opportunity to respond.
If the matter cannot be resolved directly, the parties may agree to mediation or another appropriate dispute-resolution process before commencing court proceedings, where reasonable.
Nothing prevents either party from seeking urgent legal relief where necessary.
31. Termination by Articulory
Articulory may suspend or terminate an engagement where there is a legitimate reason, including:
material non-payment;
serious or repeated breach of these Terms;
unlawful or unethical requested work;
abusive, threatening or seriously inappropriate behaviour;
failure to provide information necessary to perform the engagement after reasonable requests; or
another circumstance that makes continued performance unlawful or reasonably impracticable.
Where appropriate, Articulory will provide notice and a reasonable opportunity to remedy the issue before termination.
Amounts payable on termination will reflect work properly performed, reasonable committed capacity, agreed third-party commitments and applicable legal rights.
32. Independent Business Relationship
Articulory provides services as an independent business. Nothing in an engagement creates an employment, partnership, joint venture, fiduciary or agency relationship between Articulory and the Client unless expressly agreed in writing.
34. Changes to These Terms
The version of these Terms accepted when an engagement begins applies to that engagement unless the parties subsequently agree otherwise or a change is required by law. Updating these Terms on Articulory's website does not retrospectively alter an existing engagement.
35. Entire Agreement
The accepted proposal, service confirmation or statement of work and these Terms constitute the agreement between Articulory and the Client regarding the relevant engagement and replace earlier discussions or communications concerning that engagement, except where expressly incorporated into the agreement.
Nothing in this clause excludes liability for representations or conduct where that liability cannot lawfully be excluded.
36. Severability
If a provision of these Terms is found to be invalid, unlawful or unenforceable, that provision will be read down to the extent reasonably possible. If it cannot be read down, it will be severed without affecting the remaining provisions, to the extent permitted by law.
37. Governing Law
These Terms are governed by the laws of Victoria, Australia.
The parties submit to the courts and tribunals having jurisdiction in Victoria, subject to any applicable law requiring otherwise.
38. Contact
Questions about these Terms or an engagement can be sent to:
Articulory Studio Operated by Athena Ang, sole trader ABN 35 685 883 779
Email: [hello@articulory.com](mailto\:hello@articulory.com)